100 Thieves Announces New 35-Million-Dollar Facility

The popular Esports organization 100 Thieves recently announced their 35-million-dollar purchase of a state-of-the-art facility in Los Angeles, California.

Through Series B funding they were able to acquire a space big enough to host their various professional teams and staff.

100 Thieves CEO Matthew Nadeshot Haag and COO John Robinson recently released a walk-through video showcasing what the facility will have to offer.

After touring over 25 locations, the 100 Thieves team finally found a home that aligned with their vision.

From retail to content creation, the facility has it all.

Walkthrough Of The Facility

The entrance will host a hall of fame showcasing all the organization's achievements and will lead directly to a retail area. This area will be open to the public on occasion when new merch drops.

The first floor will also host various board rooms, offices, practice rooms, streaming pods, and an apparel workshop.  

The Facility also has a second floor which houses more practice spaces, conference rooms, and edit bays. There will also be a lounge area specifically for watching any of the professional teams during tournaments and matches.

Nadeshot also insists on having his own bathroom but needs to find a sponsor first. If you are interested, Nadeshot will do one Instagram post a day in exchange for the support.

The apparel workshop will allow 100 Thieves to continue pushing the boundary on what an Esports organization can do by blurring the lines of gaming and fashion. Following in the footsteps of popular streetwear brands such as Bape and Supreme, 100 Thieves has embraced “drop culture”. This means their merch is not constantly stocked and only available in limit quantities that sell out quickly.

This creates hype around each release and attracts mainstream consumers who are not traditional members of the gaming world.

New Content Creation Possibilities For 100Thieves

The facility will also have a high-tech production studio where various content will be produced, which includes the Courage and Nadeshot Show, and the Self-Made podcast.

The streaming pods will also provide visiting content creators with the tools needed to maintain their schedule while also being available to collaborate on future content.

Both podcasts have been well received by the community and have hosted several big names such as iJustine, Pokimane, and Scooter Braun.

The new facility will allow every professional team to have their own practice space and allow every aspect of the organization to create and expand under one roof.

Posted by Michele Schembri on 12th August 2019, 09:54

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