Sponsorship deals between bookmakers and eSport teams are here!

While some have had their doubts about the future of the eSports industry, many of us have foreseen its growth and what to expect from it. One of those expectations have been sponsorship deals being made between bookmakers taking bets and the professional eSport teams.  If you do some research on any of the big names in the betting industry, such as Bet365 or Betsafe, you will find that they have several sponsorship deals with various sport teams. This is a very common collaboration as it gives the bookmakers some well needed marketing through the teams for instance wearing their logo on shirts, as well as it gives the sport teams a well needed economic boost.

As previously mentioned, it was for many of just a matter of time before such a collaboration would happen between a bookmaker and an eSport team, which has now become reality. ggBET, which is a bookmaker purely into eSports has recently formed sponsorship deals with several professional eSport teams, such as Fnatic, Team NP, Luminosity Gaming and Alliance which is the most recent one. Alliance is a Nordic eSports organization that have players in Dota 2, Hearthstone and Super Smash Bros.
Meele. You might recognize their name as they have been mentioned a lot when it comes to Dota 2. In 2013, they were the winners of the Dota 2 world championship, The International and took home $1,437,204.00 which back then was a huge amount. Alliance haven't made that much of a noise since then, but it will certainly be interesting to see if this newly made sponsorship deal will get things going for them again.

The future of bookmakers sponsoring eSport teams

The eSport industry is undeniably growing and according to the market research company Newzoo the global  eSport audience will reach 385 million people in 2017. Even though a portion of this audience will be underage, this is a huge potential number of bettors for bookmakers to reach out to. eSports betting is still a fairly new phenomenon, but with the eSports industry growing, eSports betting is surely set to explode as well, which many of the bookmakers are aware of. We therefore predict to see several more sponsorship deals being formed in 2017. This year may only bring sponsorship deals with bookmakers focused on eSports, but eventually we will surely see deals made with huge betting operators such as bet365 as well.

Sponsorship deals like these are great thing for the eSport scene as it will boost its growth even more. For the professional teams, the economic boost this provides them with may lead to better rankings in tournaments as they will have a higher budget to spend. It will be especially interesting to see if a newcomer with potential will be sponsored and what that may lead to in terms of the success of the team/organization. 

Posted by Andre Mizzi on 18th March 2017, 13:48


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